Event Cinema Options for Exhibitors - White Paper
Event Cinema has become a very lucrative product for cinema operators. With ticket prices usually higher than those for [general release] films – often with exclusive content available - exhibitors have increasingly seen the advantages of having the ability to screen Event Cinema. With a breadth of content, spanning many genres, cinemas are able to showcase events from around the world. Such genres include opera, ballet, theatre and concert. Whilst these events are traditionally broadcast live, many events are made available as a pre-recorded format (“Encore Screenings”). In addition to this, some major-release film titles can be accompanied with a filmed ‘red-carpet’ experience and/or Director Q&A; bringing the ‘premier-feel’, to the local cinema.
This paper has been written from the perspective of the UK market, however many elements apply to all regions of the world. Its purpose seeks to inform and support both cinemas already participating in live and those who are new to topic; covering-off the considerations that cinemas might need to screen live content, such as:
• What equipment do I need?
• What technology and/or infrastructure is required to
receive and screen via satellite and IP?
• What is a managed service?
This paper outlines the options available to exhibitors for screening live events and also the options available for showing pre-recorded events. Whilst there is no single “best” option that covers all cinemas, the information given here should enable exhibitors to make an informed choice whether starting from scratch or migrating from satellite to IP delivery.