LONDON, UNITED KINGDOM, MAY 25TH 2021 — Cinema Technology Community (CTC), the not-for-profit independent trade organisation has released a new white paper providing detailed guidance on the technology choices available for cinema operators.
“The purpose of this paper is to inform and support both cinemas already participating in live events and those who are new to topic; covering-off the considerations that cinemas might need to screen live content, such as the type of equipment needed, the technology and/or infrastructure required to receive and screen via satellite and IP and an explanation of managed services,” explains Paul Willmott, co-author of the paper and CTC Director.
Event Cinema has become a very lucrative product for cinema operators. With ticket prices usually higher than those for [general release] films – often with exclusive content available - exhibitors have increasingly seen the advantages of having the ability to screen Event Cinema.
With a breadth of content, spanning many genres, cinemas are able to showcase events from around the world. Such genres include opera, ballet, theatre and concert. Whilst these events are traditionally broadcast live, many events are made available as a pre-recorded format (“Encore Screenings”). In addition to this, some major-release film titles can be accompanied with a filmed ‘red-carpet’ experience and/or Director Q&A; bringing the ‘premier-feel’, to the local cinema.
“With many different options available both in terms of content and delivery we hope that this paper will assist operators in identifying a strategy that best works for their customer base and helps them to make more informed decisions on technology deployment,” Willmott adds.
This new paper entitled “Event Cinema Options for Exhibitors” is available to CTC members and can be found by visiting www.cinema-technology.com. Cinema Technology Community continues to offer its free Community Membership as part of its continued support of the cinema industry and industry professionals can also sign up for membership on the CTC web site.